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NEWSLETTER Issue No.66 | October 2026 |
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The Art RM Loves, A New Door to Korea
BTS leader RM has connected with audiences worldwide through music. Now, artworks he has collected over the years are meeting a new audience at the San Francisco Museum of Modern Art (SFMOMA). His personal collection comes together with the museum’s holdings, opening a dialogue between Korean art and works from around the world.
In London, the British Museum is also shining a spotlight on Korea’s art and heritage. Featuring works from the Lee Kun-Hee bequest, its special exhibition explores the country’s rich cultural history and diverse artistic traditions.
Let the curiosity sparked in these galleries inspire a journey to Korea. From museum treasures and contemporary art to royal palaces and historic streets, daOne Tour helps you bring your clients closer to the stories and places behind the art.
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🎬 WATCH RM’s Exhibition Story |
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🎬 WATCH the KBS Report
: Discover the museum’s first major Korean art exhibition in 42 years. |
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♦️From Art to Korea’s History and Everyday Life ♦️ |
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1. Art Through RM’s Eyes San Francisco Museum of Modern Art (SFMOMA) |
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RM’s carefully assembled collection takes center stage at SFMOMA. Approximately 180 works—including around 140 from his own collection—bring Korean artists such as Yun Hyong-keun, Park Rehyun, and Chang Ucchin into conversation with highlights from the museum’s holdings.
As co-curator, RM helped select the works and shape the exhibition. He also wrote the Korean and English exhibition texts and artwork labels, and recorded the bilingual audio guide in his own voice. The exhibition runs through February 7, 2027.
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Inside RM’s Collection
From Kim Jeong-hui’s ink orchids to works by Yun Hyong-keun, Chang Ucchin, Yoo Youngkuk, and To Sangbong, alongside photographs by Han Youngsoo, the exhibition reveals the breadth of RM’s appreciation for Korean art.
Pictured: Chang Ucchin, The River Scene, 1988. Collection of RM. |
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2. Korean Treasures in London The British Museum
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The British Museum presents its first major Korean art exhibition in 42 years, Korea: 2,000 Years of Creativity. Centered on the Lee Kun-Hee collection, the exhibition features 185 pieces, including designated National Treasures and Treasures, spanning ancient artifacts and modern paintings.
An audio guide narrated by actor Lee Byung-hun adds another dimension to the experience. The exhibition runs through January 31, 2027.
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Inside the Korean Collection
Featuring 185 pieces, including 10 National Treasures and 13 Treasures, the exhibition brings together works from Korea’s national museums and the British Museum, spanning traditional craftsmanship and contemporary art.
Pictured: Magpie and Tiger, 19th-century Joseon folk painting. Lee Kun-Hee Collection. Shown for the first time on the collection’s international tour. |
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3. Beyond the Gallery, Into Korea Gyeongju National Museum |
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Continue the discoveries made in the gallery with a journey through Korea. Combine Seoul’s museums and art spaces with royal palaces and traditional hanok streets to see how art connects with everyday life. In Gyeongju, historic sites and hands-on traditional craft experiences bring Korea’s cultural heritage closer.
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4. Korea, Tailored to Your Clients Pottery Experience |
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From unhurried museum visits to cultural journeys combining historical insights and craft experiences, daOne Tour designs small-group and private tours with English-speaking guides around your clients’ interests and pace. Add local cuisine and regional stories to create a Korea journey with personal meaning.
Continue Your Art & Culture Journey in Korea.
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Let Art Inspire Your Clients’ Next Journey to Korea.
Tell us what interests your travelers. daOne Tour will help you create a tailored itinerary connecting art, heritage, and local experiences.
For partnership and itinerary inquiries, contact korea@daonetour.com
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Your Trusted Incoming Partner in Korea TEL : +82-2-3482-5252 |
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daOne Tour Head Office
info@daonetour.com
#206, 9-26 Sinbanpo-ro 45-gil, Seocho-gu, Seoul, Republic of Korea (06532)
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