Seoul’s Jongno 3-ga has been named the world’s coolest neighbourhood for 2026 by Time Out, the global city and travel publication.

Hanok houses reimagined as cafés and independent shops, lively evening food stalls, and alleys where different generations come together—Jongno 3-ga brings Seoul’s heritage and everyday life into one vibrant neighbourhood.

Give your clients the pleasure of discovering Seoul beyond its famous landmarks. With DaOne Tour, the character of Jongno becomes part of a thoughtfully planned journey through the city.

           🟦 Source: Time Out, September 16, 2026
This is officially the world’s coolest neighbourhood in 2026,
according to Time Out

In Ikseon-dong, traditional Korean houses meet contemporary Seoul. Explore narrow lanes lined with cafés and independent shops, then pause for a drink in a space that catches your eye. From memorable photographs to small discoveries along the way, these alleys invite visitors to enjoy the details.

As evening arrives, Jongno 3-ga takes on a different rhythm. Neighbourhood barbecue restaurants and pocha—casual tented food stalls—fill with people sharing food and conversation. For clients curious about everyday Korean dining culture, an evening here offers a lively glimpse of local life.

Bring your clients to the internationally celebrated streets of Ikseon-dong with K-NOBLE TOUR Course 1: Seoul, 4 Days / 3 Nights.

This Seoul itinerary includes a visit to Ikseon-dong, where traditional hanok alleys blend with the city’s contemporary character. Introduce your clients to a journey that combines Seoul’s many attractions with the charm of one of its most distinctive neighbourhoods.