Why the World Is Choosing Seoul - Now

As we open the first newsletter of 2026, we are pleased to share encouraging news that reflects the rising global stature of Korea’s tourism industry. According to Euromonitor International, Seoul has ranked No. 10 worldwide in the Top 100 City Destinations Index 2025,
marking its first-ever entry into the global Top 10.

This achievement represents far more than a numerical rise. It signals a fundamental shift in how Seoul is perceived - from a popular Asian destination to one of the world’s benchmark cities for travel.  Driven by the global influence of K-Culture, a sophisticated urban lifestyle, world-class hospitality, and a travel environment defined by safety and efficiency, Seoul has emerged as a city that today’s travelers don’t just visit-they choose. 
In 2026, Seoul is no longer an alternative. It is a standard.

Each year, Euromonitor International ranks the world’s top 100 city destinations based on six comprehensive criteria:

• Economic and business environment

• Tourism performance, including environmental impact and levels of overtourism

• Tourism policy and destination attractiveness

• Tourism infrastructure

• Health and safety standards

• Sustainability, including the presence of UNESCO World Heritage sites

Seoul demonstrated strong and well-balanced performance across all categories.
In particular, the global expansion of K-Culture-led by K-Beauty-was identified as a key driver of Seoul’s growing appeal, reinforcing the city’s position as a competitive and sustainable destination in the global travel market.

Seoul’s rise into the global Top 10 is not driven by the city’s appeal alone,
but by the elevated standard of how travelers experience and stay in the city.

K-NOBLE TOUR 1: Seoul 3 Nights, 4 Days is a premium program designed to showcase Seoul’s strengths in their most refined form-offering a carefully curated way to experience the city at its best.

• Five-star accommodation in the heart of Seoul

• Private, unhurried itineraries connecting tradition and modern life

• A pace that allows travelers to live within the city’s rhythm, not rush through it

• A pure travel experience-no forced shopping, optional tours, or tipping

This is the opening scene to experiencing Seoul as the world now sees it-
authentic, balanced, and deeply engaging. 
In 2026, we hope this journey becomes the most trusted benchmark for discovering Seoul, for both first-time visitors and those returning to experience the city anew.

For promotional materials and bookings,

please contact info@daonetour.com.
If you reach out via email, we will be happy to provide our official company catalog and detailed information on the K-NOBLE Tour programs.
We look forward to hearing from you!