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NEWSLETTER Issue No.21 | November 2025 |
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daOne Tour Shines at the Korea Pavilion
At WTM London (ExCeL London), one of the world’s largest international tourism and travel exhibitions, the Korea Pavilion marked its 45th year with its most impressive presence yet. This year’s event brought together over 5,000 buyers and more than 45,000 travel and tourism professionals from across the globe, creating a meaningful opportunity to highlight Korea’s tourism potential
and the growing international interest in Korean travel experiences.
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♦️Highlights & Key Moments from Nov 4–6♦️ |
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1. Record Attendance at the Korea Pavilion |
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More than 5,000 buyersvisited the Korea Pavilion this year, marking one of the strongest turnouts in its 45-year history. Both established and emerging markets showed active participation, and global interest in Korea’s tourism offerings-ranging from K-culture and regional attractions to premium travel products-translated into meaningful on-site consultations and tangible business opportunities.
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2. Over 100 Meetings with Global Partners |
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During WTM London, daOne Tour held over 100 meetingswith partners from the UK, the US, Europe, India, Latin America, and other key markets. Discussions focused on market-specific product needs, small-group premium packages, and potential collaboration for new 2025 itineraries. Many partners highlighted daOne Tour’s operational reliability and the strong positioning of the K-NOBLE brand, expressing interest in co-developing products and forming long-term partnerships.
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3. Rising Interest in the K-NOBLE Tour |
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The premium English-speaking brand K-NOBLE Tour attracted significant attention from international buyers. Its nationwide collection of seven signature courses (K-NOBLE 1–7)-connecting major destinations such as Seoul, Gyeongju, Busan, Jeonju, and Gangwon-proved highly appealing thanks to their diverse themes, including heritage, lifestyle, healing, and gastronomy. Features such as 5-star hotel accommodations, expert English-speaking guides, and a structured, high-quality operation system further strengthened buyer confidence and interest in future cooperation.
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4. Strong Demand for K-Culture Experience Programs |
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Interest in K-culture-based programs-including K-POP experiences, K-food tours, K-beauty activities, DMZ historical content, and temple-stay wellness journeys-continued to grow across markets. Buyers from the UK, the US, Europe, India, and Latin America in particular showed high engagement, asking detailed questions about product structure, customization options, and operational models. Several partners also proposed new cultural program collaborations, reaffirming that
“K-Culture Experience” remains a defining trend for Korea tourism in 2025.
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For promotional materials and bookings,
please contact info@daonetour.com.
If you reach out via email, we will be happy to provide our official company catalog and detailed information on the K-NOBLE Tour programs.
We look forward to hearing from you!
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Your Trusted Incoming Partner in Korea
TEL : +82-2-3482-5252 |
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daOne Tour Head Office
info@daonetour.com
#206, 9-26 Sinbanpo-ro 45-gil, Seocho-gu, Seoul, Republic of Korea (06532)
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